Kids Privacy Policy

1. Who This Policy Covers

This Kids Privacy Policy applies to every educational game published under the Play Gaps name on Google Play — our full library of 16 games today, including Times Tables for Beginners, plus any future Play Gaps game built for children. Where one game works differently, it has its own section below (section 8). It is written specifically to meet Google Play's Designed for Families requirements and the Children's Online Privacy Protection Act (COPPA), including the amendments that reached full compliance in April 2026.

If Play Gaps ever publishes an app meant for a general, non-child audience, that app will link to a separate privacy policy written for that audience instead of this one.

2. Our Approach, in One Sentence

Every Play Gaps game is built so a child can play, learn, and have fun without ever being asked for — or needing to hand over — any personal information at all.

3. Information We Do Not Collect

There is no sign-up and no login in any Play Gaps game. Specifically, we do not collect, request, or store on our side:

• Your child's name, nickname, email address, or phone number
• Photos, videos, voice recordings, or any biometric data (fingerprints, or face or voice patterns)
• Precise or approximate location
• Contacts, files, or anything else from the device
• Any account, password, or persistent user profile

Every game is designed to be picked up and played immediately — no form to fill in, nothing to create an account for. The one exception to typing: Times Tables for Beginners lets a parent type a child's first name so the game can say "Well done, Mia!". It is optional, it stays on your phone, and we never receive it (section 8).

4. Information Collected Automatically

The only way any technical information is processed is through Google AdMob, which we use to show ads and keep our games free. AdMob's own software, running inside the game, may automatically process a small amount of technical data on Google's servers — for example, general device type and IP address — purely to serve an ad, detect fraud, and prevent the same ad from repeating too often.

We rely on COPPA's "support for internal operations" exception for this: the data is used only for those internal purposes, never to build a profile of your child, track them across other apps or websites, or contact them individually. Because every Play Gaps game is configured for child-directed advertising, current Google Play policy also blocks the advertising identifier itself from being sent along with these ad requests.

5. Advertising in Our Games

Every Play Gaps game is tagged as child-directed, and every ad request is capped at Google's "G" (General Audiences) content rating. In practice, that means:

• Ads are contextual and non-personalized — never chosen based on a child's behavior, interests, or profile
• We never show remarketing or behavioral advertising to children
• We only use ad partners certified for Google Play's Families program

You can read how Google itself handles this limited advertising data in Google's Ads Policy and Google's Privacy Policy.

6. In-App Purchases

Some Play Gaps games offer optional in-app purchases — for example, removing ads. Every purchase is handled entirely by Google Play's own billing system. Play Gaps never receives, sees, or stores any payment card, bank, or financial information — that part of the transaction happens entirely within Google Play, governed by Google's own policies. Google Play requires you to confirm each purchase with your account password, PIN, or device biometrics, which helps ensure purchases are completed by a parent, not a child.

7. Third-Party Services We Use

We keep this list short on purpose. Every Play Gaps game uses:

• Google AdMob (advertising) and Google Play Billing (in-app purchases) — both part of Google. See Google's Privacy Policy.

Times Tables for Beginners also uses two more Google services, for the reasons in section 8:

• Google's consent tool (the User Messaging Platform), which the game asks what the law allows before any ad loads.
• Google Play's in-app updates, so the game can offer a newer version.

We do not use Firebase, Unity Analytics, Google Play Games Services, social login, or any other analytics, tracking, or advertising SDK in any Play Gaps game.

8. Times Tables for Beginners

Everything above applies to Times Tables for Beginners. This section adds what is different in this one game.

What the game keeps on your phone. So your child can carry on where they left off, the game keeps, on the phone only:

• your child's first name, only if you type one (you can leave it empty);
• answers, stars, coins, the path through the tables, outfits and places bought with coins, and which certificates were won;
• minutes practised each day, shown to you in "Grown-ups" (the lock at the top of the home screen);
• settings: sound, Tally's voice, vibration, light or dark, the school's way of writing tables, and the daily reminder's time.

None of this is sent to us or to anyone else by the game. A certificate leaves the phone only when you share or print it yourself.

Your phone's backup. If your phone's backup is on (Android 9 and later), Android copies your child's profile and progress into your own Google account, so they come back on a new phone. The game allows this only into a backup encrypted with your phone's screen lock, or straight from one phone to another. We cannot see these backups. On Android 7 and 8 nothing is copied.

Ads. Ads come from Google AdMob only, which is on Google Play's list of advertising services approved for apps for children. No other ad network is used.

• No ads in your child's first 2 lessons. After that, at most one every 4 minutes, and only between lessons — never during one.
• Every ad request says the user is a child, under the age of consent, and asks only for ads suitable for all ages (rated G). The game does not ask the phone for its advertising ID.
• The game sends nothing to Google's advertising service before your child's third lesson, and nothing more once Remove ads is bought.

While ads are possible, Google receives: the phone's internet address, which gives a rough area such as a city (never an exact place); how the game and the ad were used (the game opening, taps on an ad, an ad being watched); how the game and the ad software are working, including crashes; and device and app identifiers such as Google's "app set ID" (not the advertising ID). It is sent encrypted, and used only to show and count ads, limit how often one is shown, prevent fraud and keep the ads working.

How long Google keeps it. Google says it removes part of the internet address from its advertising logs after 9 months, and identifier information after 18 months (Google: how we retain data).

Google's consent tool (United Kingdom and Europe). Before any ad loads, the game asks Google's consent tool what the law allows. The game tells it every user is under the age of consent, so it never asks your child to agree to anything. If the law requires a way to change privacy choices for ads, "Privacy choices for ads" appears in Grown-ups → Settings.

Google Play. Remove ads is one payment through Google Play, not a subscription. The game also asks Google Play whether a newer version exists, and a grown-up can choose to rate the game there. Google Play handles both under Google's own privacy policy.

Deleting everything. Remove the game from the phone, and everything it kept goes with it. Or, to keep the game for another child, use Grown-ups → Settings → "Start again for a new child". A copy in your phone's backup is in your own Google account; you can delete it in your phone's backup settings.

9. Data Retention

Because we do not collect personal information from children in the first place, there is nothing of that kind for us to store or delete. Play Gaps does not operate a server or database of children's personal information. The limited technical data described in Section 4 is processed and retained according to Google's own retention rules, not ours — see Google's Privacy Policy for details, and section 8 for Times Tables for Beginners.

10. Your Rights as a Parent or Guardian

You are always welcome to:

• Ask us to confirm what information (if any) we hold about your child — as described above, the answer is none beyond the limited, non-identifying technical data used to serve ads
• Ask a question about how a specific game works, or how it handles ads or purchases
• Withdraw your child's use of a game at any time, simply by uninstalling it
• Ask us to correct or delete information, or object to how it is used — and, in the UK, complain to the Information Commissioner's Office at ico.org.uk
• Raise any concern directly with us

Play Gaps is a small, independently-run studio — when you email us, you're reaching the actual developer, not a support queue.

11. Children's Privacy Outside the United States

Google Play distributes Play Gaps games worldwide, so briefly:

• European Union (GDPR) and United Kingdom (Children's Code): we apply the same no-profiling, data-minimizing approach described in this policy to every user, everywhere, regardless of location or age. Times Tables for Beginners also follows the UK Information Commissioner's Age Appropriate Design Code (the "Children's Code"), and was checked against its 15 standards before being offered in the UK.
• India (DPDP Act, 2023): India's specific rules for children's data are being phased in through 2027. Play Gaps already does not collect personal data from any child anywhere, which aligns with the Act's direction ahead of its enforcement date.

12. Security

The limited technical information described in this policy is processed by Google's advertising and billing infrastructure, which maintains its own industry-standard security safeguards. On our side, Play Gaps does not operate any server or database storing children's information — removing an entire category of risk by design, not by promise.

13. Changes to This Policy

If we make a meaningful change — for instance, if a future game or feature changes what information is processed — we will update the "Last updated" date at the top of this page and post the revised policy here. We recommend checking back occasionally.

14. Contact Us

Questions, concerns, or feedback about children's privacy in any Play Gaps game are always welcome:

Email: contact@playgaps.com

We aim to respond within a few business days.